10 tips for the right domain name
Finding a domain name is not easy. People like to be misled in the wrong direction or encounter resistance at the end, even though they have already decided on a domain.
What you should consider when choosing the domain ...
1. The domain name should include the keyword or brand
"Wait!" Now one or the other will cry out: "Keyword domains are bad for Google rankings now". That is not right. Keyword domains are not bad for rankings, only supposed advantages in the rankings were taken away. But that doesn't mean that you shouldn't try to include a keyword in your domain.
The advantage? If you have the keyword in the domain, it will appear in the search results on Google and may even be color-coded. So the searcher feels right at home in a search result and the click rate increases. If you are already known, you should of course let your brand flow into the domain.
2. The domain name should not be confused
A domain should ALWAYS be easy to remember. A negative example is flickr.com: how many people will enter flicker.com in their browser instead? If you have not registered the domain with the wrong spelling like flickr, you are misleading the potential visitors.
3. Always keep an eye on the country's TLD
For example, if you run a Swiss version of a website, you should also have the .ch version of the domain. Why? Many users do not understand that there are other top level domains such as .net or .org and automatically enter .ch at the end of the domain. Here, too, it is important to avoid confusion. Do not trust that the users will be so smart and remember the complete domain, which was printed in an advertisement, for example, but is not exactly next to the keyboard.
4. The domain name should be easy to type and remember
The harder it is to type a domain name, the more difficult it will be for people to remember it. It follows that it is more difficult to create a brand or brand. Websites are often also successful through word of mouth. This can only work if the domain name sticks in your memory.
5. The domain name should be as short as possible
Long domain names carry the risk of typing errors, are more difficult to remember and are particularly difficult to type on with mobile devices. In addition, shorter domain names allow more characters for subpages, which in turn are displayed in the search results of search engines. If half of the URL displayed in search engine results is only the domain name and the main keyword is then cut off in the search results, you are wasting potential.
6. Awaken and fulfill expectations
If possible, a domain should reflect what is on the corresponding website. If the domain name is "bananensaft.ch", but the website is about vacuum cleaners, the visitor to the page may feel rocked. Apart from the fact that Google does not recognize the connection between the domain and the content and therefore potential is wasted.
7. Observe copyright risks
It would probably be very unclever to register a domain “die-deutsche-telekom.de” and put it online in magenta colors. The lawsuit is not far if you violate copyright. Of course, this also includes registered names.
8. Avoid hyphens, numbers and umlauts
As I said, word of mouth is very important for websites. Domain names simply have to be communicated. Hyphens or numbers in domain names make it more difficult to pass them on correctly orally without the other person possibly being misunderstood. Umlauts mean that the email domain has to be named differently, since umlauts do not work there. If my main domain were "www.netzgänger.ch", I could not use an email address with @ netzgänger.ch. This confuses customers ... therefore prefer to avoid umlauts in the main domain.
9. The domain name should be available
Stupid hint, but still necessary: Many already have a domain name in mind, but realize very late that the domain is already taken, although there is still no website on it. With ORC Webhosting, all TLD variants can be checked for availability in advance.
10. Leave time in the search for the correct domain name
How often do you register a domain from a short-circuit act and then paid for it for one year free of charge. Sure, the costs are manageable ... but you can still avoid them. Domains that have been free for years do not suddenly disappear. At least the risk is low. Usually you have enough time to think about it.
Conclusion: Everyone is free to choose their domain. But you should note a few things beforehand in order to avoid legal or search engine-related cases